A free, printable check for shop websites
Find the sentence your competitors aren’t saying
It’s probably already on your site, just not where a buyer lands. I read 3,828 manufacturer websites. Most had a claim no competitor could truthfully copy, buried somewhere in their pages.
What’s in the check
- Twelve checks you run with a pen and your own site. The first ten take about twenty minutes, by my estimate.
- For most of the twelve, what the 3,828 sites did, so you know where you stand. Only 23% publish a tolerance, for one.
- The fix for each box you can’t tick.
- A dig sheet for the true sentence the shops you lose to aren’t saying, and a page for moving it to the top.
Check your inbox
The check is on its way to you, from Lee Fuhr, lee@mail.leefuhr.com. If you already signed up in the last day, or in the last month and then left the list, I don’t send a second copy.
Nothing after five minutes? Look in spam or promotions, or write to me at lee@leefuhr.com and I’ll send the check by hand.
Where the numbers come from
Every study figure in the check comes from my own study of 3,828 manufacturer websites, all competing for US work. I saved every page to disk in September 2026, then had a model read each one into about sixty structured fields: what it named, what it asked for, what it proved. I checked the counts against the pages themselves.
Two of the 3,828 put the buyer’s problem in their own headline. That’s the gap the check helps you close.